Monthly Archives: April 2013

So we’re writing this post with our tail slightly between our legs – we have a confession to make to you, our dear blog readers.       We had big dreams of bringing you a weekly dose of the best apps and cakes from around the web but then we realised that there weren’t…

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RFID, NFC, OMG, WTF?

Struggling to get your head around RFID and NFC? Scared people will LOL at your weak understanding of these exciting acronyms? These tiny-yet-critical slivers of technology might seem mysterious, but like so many great ideas they’re actually pretty simple.         RFID and NFC both use radio signals to transmit information. RFID stands…

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Twitter is one of our favourite social media platforms and for reasons beyond aiding our discovery of the latest cat memes. For us, the best bit about Twitter is that it really comes into it’s own in a live event environment  due to the real time nature of the platform. This is one social media…

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Harnessing the power of word of mouth marketing is critical for event professionals hoping to build a strong, reputable brand for their events. So what exactly is Word of Mouth Marketing (WOMM for short), and how can you use it to your advantage?   What is word of mouth marketing for event professionals?   “An…

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