LinkedIn For Event Professionals: Boosting Attendance With One Simple Step

LinkedIn is the world’s largest professional network with 225 million members in over 200 countries and territories around the globe. It’s an important tool in the social media-savvy event planners toolkit, the suited-and-booted serious one that’s strictly business. No frivolous … Read More

Be The Small Screen: How To Think Like A Mobile Marketer

We’re in the age of constant connectivity. What’s the first thing you do when you wake up in the morning? Reach for your smartphone (and then go stick the kettle on). When we’re on the go, our phone is our … Read More

App Of The Month: Jifiti

Every so often, we stumble across an idea that just makes us go WOW! And our blog series ‘App Of The Month’ is the perfect place to share these discoveries with you.   This month, we’ve got a great little … Read More

5 Simple Ways To Drive Event App Uptake

So you’ve taken the jump – invested in an app for your event, added in loads of great content and now it’s ready for everyone to download – what next? We’re trying to resist using the clichéd phrase but it … Read More

Making The Most of Hashtags: 10 Killer Tips for Event Professionals

Hashtags (#) are one of the cornerstones of communication on social media. Julius Solaris, author of the Event Manager blog, calls the hashtag ‘the universal currency in our fragmented social media world’ in his post The Hashtag Revolution. Sounds lofty, … Read More

Why Mobile Works For More Than Just Visitors – Plugging The Gaps In Your Mobile Strategy

Event organisers, listen up. We think there might be a gap or two in your mobile strategy – with all of this talk about using event apps to engage attendees, did you forget about all the other stakeholders that are … Read More

Welcome To The Future: How Mobile Apps Have Changed Events Forever

From the moment they arrived on the market, smartphone penetration always seemed somewhat inevitable. After all, who wouldn’t be interested in a phone that’s also a shiny portal to an infinite pool of knowledge, entertainment and conversation?     Two … Read More

App Of The Month: Look Away Player

So we’re writing this post with our tail slightly between our legs – we have a confession to make to you, our dear blog readers.       We had big dreams of bringing you a weekly dose of the … Read More


Struggling to get your head around RFID and NFC? Scared people will LOL at your weak understanding of these exciting acronyms? These tiny-yet-critical slivers of technology might seem mysterious, but like so many great ideas they’re actually pretty simple.   … Read More

Twitter – Best Practices For Events

Twitter is one of our favourite social media platforms and for reasons beyond aiding our discovery of the latest cat memes. For us, the best bit about Twitter is that it really comes into it’s own in a live event … Read More