To better understand customers’ needs and meet them, businesses require valuable data and feedback. Based on this data, it is easier to deliver personalised event experiences to attendees.
Pre-event surveys
Before the event, surveys collect information about your audience’s demographics, interests, goals, and challenges. This data guides you in establishing communication and registration strategies to meet attendees’ expectations and preferences regarding the event format, content, speakers, and activities.
Real-time analytics
Using real-time analytics through event platforms helps to track and analyse key aspects of the event, including attendance, engagement, satisfaction, and revenue. These tools help to monitor the behaviour and feedback of your attendees during the event, such as interactions with the speakers, content, and each other. You can use this data to improve your event in real-time by changing the session format, topics, removing activities, or sending personalised messages and offers.
Gamification and motivation
Motivate and reward attendees for event participation, feedback, and goal achievements by incorporating elements like points, challenges, and prizes. These techniques not only add fun and interactivity to the event but also gather more data and feedback, increasing attendee engagement, satisfaction, and loyalty.
Post-event feedback
It helps to measure the success and impact of the event as well as reveal the strengths and weaknesses of your event. Post-event feedback can be received from different sources, such as surveys, polls, reviews and social media. You can use this feedback to make personalised offers for your attendees and plan future events based on this data.
Artificial intelligence
Take advantage of such a powerful tool as AI to create personalised and dynamic event experiences. This includes suggesting sessions, speakers, and activities for each attendee, creating personalised schedules, networking and matchmaking opportunities, delivering customised content, and personal offers.
Personalisation becomes a trend in the event industry and data analytics with valuable feedback play an important part in it. Based on this information delivering an ideal event experience for each attendee becomes way easier.