Monthly Archives: April 2013

Why Mobile Works For More Than Just Visitors – Plugging The Gaps In Your Mobile Strategy

Event organisers, listen up. We think there might be a gap or two in your mobile strategy – with all of this talk about using event apps to engage attendees, did you forget about all the other stakeholders that are … Read More

Welcome To The Future: How Mobile Apps Have Changed Events Forever

From the moment they arrived on the market, smartphone penetration always seemed somewhat inevitable. After all, who wouldn’t be interested in a phone that’s also a shiny portal to an infinite pool of knowledge, entertainment and conversation?     Two … Read More

App Of The Month: Look Away Player

So we’re writing this post with our tail slightly between our legs – we have a confession to make to you, our dear blog readers.       We had big dreams of bringing you a weekly dose of the … Read More


Struggling to get your head around RFID and NFC? Scared people will LOL at your weak understanding of these exciting acronyms? These tiny-yet-critical slivers of technology might seem mysterious, but like so many great ideas they’re actually pretty simple.   … Read More

Twitter – Best Practices For Events

Twitter is one of our favourite social media platforms and for reasons beyond aiding our discovery of the latest cat memes. For us, the best bit about Twitter is that it really comes into it’s own in a live event … Read More

Word of Mouth Marketing for Event Professionals

Harnessing the power of word of mouth marketing is critical for event professionals hoping to build a strong, reputable brand for their events. So what exactly is Word of Mouth Marketing (WOMM for short), and how can you use it … Read More